TRADITIONAL SIZING DOESN’T WORK, SO WE BUILT A NEW APPROACH
Did you know that traditional sizing has been around since the Civil War? And, it turns out, it only gives 15% of us a perfect fit. We’ve challenged the rules and built a new approach with 1 goal in mind – making it simple for you to get a perfect fit.
Expertly Crafted Just For You, One Shirt At A Time
Our factory uses cutting edge technology and equipment to allow us to craft your shirts one at a time, just for you. By eliminating the waste of excess inventories and errors, we are able to use the highest quality materials and bring them to you at a great value.